Are you running marketing campaigns?
Have you taken the time to look at what the sales process looks like.
Advertising campaigns are executed properly when you have all the pieces of the puzzle working together. As we already know, every single call represents an opportunity and money invested to acquire that lead.
No matter what media campaign you are running, here are some key points to pay attention to.
Front Desk:
They probably play the most important role in your campaigns.
They are in control whether potential patient will schedule an appointment or not.
Are they friendly, knowledgeable, know how to convince patient to schedule an appointment?
Office – Clinician 1st Impressions:
This is the moment when the office (clinician, front desk, hygienist, assistants) has the opportunity to present/ showcase themselves. Build a rapport.
Treatment Plan Presentation:
Has your treatment plan coordinator been trained properly to close treatment plans. Dental knowledge, creating urgency (if applicable), providing payment plans, etc.
Follow Up:
There are always some instances where patient either does not schedule an appointment or maybe was not ready to accept treatment plan. Is office following up with these patients?
Ready to start your marketing campaign?
Call or visit us online. 305-699-4849 – goonedigital.com
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